Are you keeping up with the 3,000 changes Google makes to its algorithm each year? Are you frequently combing through each page of your website to assess the quality of your content and the presence of targeted keywords? You aren’t alone if you answered “no” to the previous questions. SEO (Search Engine Optimization) is hard work, and it requires researching, monitoring, and adjusting on a routine basis. Most business owners are focused on the day-to-day operations of their business, and finding time to hone in on SEO strategies of marketing can be difficult. While it can be overwhelming to consider each aspect of SEO, we urge you to start somewhere.

If you research SEO or digital marketing it won’t be long before you stumble across the phrase, “Content is King”. It has been attributed to several different powerhouses in the tech industry, and its popularity is not without reason. One of the biggest mistakes businesses make in their SEO is not providing enough content on their website. Having a low word count on the individual pages of makes it difficult for Google to identify what your website is about. This typically results in an inability to rank your content for search terms, thus lowering your SEO rankings. Content fewer than a few hundred words is often referred to as “thin content.” Remember, Google can’t identify you as an expert on something if you only wrote a few sentences about it. The average high-ranking webpage on Google has around 2200 words per page!

Google’s “site crawlers” gather information from hundreds of billions of websites, but it’s important to remember that Google isn’t your audience. Including keywords in your content is a great way to boost your SEO rankings, as long as you keep your audience in mind as you create this content. Users are more likely to engage with content that is informative, entertaining, or gives readers a sneak-peek into your brand.

SEO is an unquestionably challenging area of marketing, but you don’t have to do it alone. Did you know that Ocoos Web Consulting offers SEO services? We can complete an SEO audit of your website to identify potential issues with your SEO ranking and offer suggestions to help you fix them. Alternatively, we could fix these issues for you with short-term or long-term SEO services. We also provide content writing services that will improve your SEO rankings and bring you peace of mind knowing that your brand is represented by quality online content. Many Ocala web development and web design services don’t take the time to get to know the individual needs and goals of your business, but we insist on nothing less for each of our clients at Ocoos Web Consulting. We guarantee that you will receive individualized, timely, and quality services! Contact us today for a free consultation. We look forward to helping you.