Email marketing has the potential to make a big impact on your business. Emailing possible clients and customers remains one of the most personal forms of digital marketing. A quality email marketing strategy can convert curious consumers into loyal customers and clients.

Before you tackle your email marketing strategy, make sure that your business website is up to date, mobile-friendly, and consistent with your brand and mission statement. When customers visit your website from your email, you want them to get a sense of continuity. Consumers trust businesses that are consistent in their branding.

As you begin creating the content for your email marketing, keep your overall brand composition in mind. What is the tone of your brand? Which design elements from your brand can be transferred to your email communication? As users opt-in to receive communication from your business, your brand-consistent email communication can consist of:

• Welcome- Introduce yourself and your brand. Without being too lengthy, share your mission.

• Post Purchase- Thank clients and customers for supporting your brand.

• Surveys/Questionnaires- Get quality feedback and information you can use to drive future marketing decisions.

• Promotional Information- Share updates on the latest services, products, and sales.

At Ocoos Web Consulting we have been providing marketing services for Ocala and the surrounding areas for over ten years. We love working with small businesses to help provide them with easy-to-use web-based products and services that grow their brand and business. Contact us today to schedule a free consultation or to ask any questions you may have about our web development, web design, graphic design, digital marketing, content writing, SEO services, aerial photography, or virtual tours.