A Marketing Strategy You Can Manage
In a recent Forbes article on the importance of branding, marketing consultant Chastity Heyward states,
The perfect marketing strategy will help you develop a recognizable brand that involves not just an appealing logo and design, but also an appropriate message that leaves a lasting impression in order to foster consumer trust.
As a busy small business owner, it can be difficult to invest time and energy into creating and executing an extensive marketing strategy. While it may seem overwhelming, we have a few tips that will help you to begin developing a marketing strategy that works for you and will benefit your business for years to come.
Keep It Simple
The most appealing and recognizable logo designs are simple. Choose a color and design for your business logo that you feel represents your brand’s service, product, or message. We recommend hiring a graphic designer to create a custom, high-quality logo that you can use for various marketing purposes.
Be Authentic
If you don’t already have a mission statement for your business, consider creating one. Your customers will appreciate the unique vision, expertise, and passion that drive your business, so share it! Your authenticity, personal story, and mission will help your brand to stand out from all the others.
Show Your Customers You Care
Customer service is a critical component of your marketing strategy. Chances are, you have included customer service in your mission statement as well. You can build loyalty with your customers and clients by consistently providing them with both quality customer service and valuable content. Use your website, email newsletters, and social media to tell your story and offer valuable information to customers and clients.
At Ocoos Web Consulting, small business matters. We are passionate about helping small business owners to create a web presence that reflects their passion and expertise while helping their business to grow and thrive. For over ten years we have been working with businesses in Ocala and the surrounding areas to provide high-quality websites, graphic design, digital marketing/content marketing, photography, virtual tours, and SEO services. Contact us today to schedule a free consultation and see how we can help you with your business!